Podcast | The four generations shaping luxury in China – with Dr Julie Laulusa
Podcast
Podcast | The four generations shaping luxury in China – with Dr Julie Laulusa
Tue 28 Sep 2021
Four generations of consumers are shaping the Chinese luxury market – Dr Julie Laulusa, managing partner of Mazars in China breaks down different customer tastes and trends in one of the world’s largest luxury markets.
Mentioned in this episode:
- “Conscious, collaborative, connected: making over the luxury business model” a study by Mazars in partnership with Arianee.
- “Chinese luxury brand consumers — a generational, gender and city-tier analysis” a study by Mazars.
- “Chinese consumers in 2021: how priorities in lifestyle consumption are changing” a study by Mazars.
Follow and listen to Let’s talk luxury
Let’s talk luxury is the Mazars podcast series about how and why luxury brands are undergoing a business model makeover. In each episode, luxury experts discuss what’s happening in the sector, including authenticity, circularity, new customer cohorts and retail experiences worth posting about.
Follow and listen to Let’s talk luxury on Apple Podcasts, Spotify, or wherever you find your podcasts.
Converging sustainability and digitalisation in China’s evolving consumer market
The junction of sustainability and digitalisation in China’s dynamic market presents both challenges and opportunities. Julie Laulusa, Member of Mazars’ Group Executive Board and Managing Partner for Mainland China, guides us through the paradoxes that are redefining consumer behaviour, and points towards a future where digital advancement harmonises with sustainable practices. “Brands should adapt to […]
Insights from North Asia’s beauty industry: integrating technological and sustainable transformation
Our 2023 consumer sector report ‘Sustainable, smart, and synchronised’ explores how companies can use technology to accelerate the ESG transition in the sector and features leading industry experts and executives. Among them was Fabrice Megarbane, President of L’Oréal North Asia and CEO of L’Oréal China. Fabrice sat down with us to discuss sustainability, digitalisation, and trends in […]
A market in motion: how China will shape the next generation of luxury vehicles
As trends in sustainability, technology and customer demands evolve, the question remains: what will the next generation of luxury vehicles be like? Mirko Bordiga, Managing Director of Maserati Greater China and Julie Laulusa, Member of the Group Executive Board & Managing Partner, Mazars in China, discuss the latest innovations in personal mobility and the luxury […]
5 ways Chinese consumers are shifting their priorities
For many, the pandemic has encouraged a period of reflection and Chinese consumers are no exception. In Q2 of 2021, we surveyed over 4,000 participants in Mainland China to uncover a shift in spending priorities. Here’s what we learned. China is home to the second largest consumer market in the world and is a key […]
Brands, behaviours and backgrounds: understanding luxury customers in China
China is the world’s second largest luxury market, accounting for one third of global luxury consumption (and rising). To better understand customer tastes and trends there, Mazars has released a report and survey, Chinese luxury brand consumers that reveals what drives customers of different generations, genders and locations. Featuring more than 3,000 responses from four […]