Thu 09 Dec 2021
Luxury brands are preparing to ride new waves of technology to enhance the customer experience. Irene-Marie Seelig, Co-founder and CEO of Anam XR, an LA-based technology start-up creating virtual immersive brand and e-commerce experiences, shares her expertise on what this new era means for customers and brands alike.
Mentioned in this episode: “Conscious, collaborative, connected: making over the luxury business model” a study by Mazars in partnership with Arianee.
Let’s talk luxury is the Mazars podcast series about how and why luxury brands are undergoing a business model makeover. In each episode, luxury experts discuss what’s happening in the sector, including authenticity, circularity, new customer cohorts and retail experiences worth posting about.
Follow and listen to Let’s talk luxury on Apple Podcasts, Spotify, or wherever you find your podcasts.
The luxury sector is exploring new methods of collaboration to adapt to evolving market expectations. These brand partnerships are influencing and powering how the sector reaches new audiences, guarantees authenticity, and meets the growing demand for more sustainable products. The luxury sector is increasingly judged by new standards as customers expect high quality experiences and […]
The consumer sector has undergone significant digital transformation in recent years, with the exponential rise in online retail. This revolution now comprises ESG, with companies striving to accelerate sustainable practice through the optimisation of digital tools. As detailed in our ‘Sustainable, smart and synchronised: using technology to accelerate the ESG transition’ report, both digital and […]
Changing customer expectations, new technological capabilities and the quest for sustainability are the main forces shaping the future of the luxury sector, according to recent guests on a new Mazars podcast. ‘Let’s talk luxury’ is a podcast series featuring luxury business founders and sector experts sharing insight on how and why the commercial model is […]
Marking the release of Mazars’ new report on how the luxury business model is being made over, we speak to Comité Colbert CEO Bénédicte Epinay about the resilience of the luxury industry, the importance of Gen Y and Z to its future, and how sustainability is taking centre stage. This conversation has been edited and condensed […]
Luxury brands need to invest in sustainability and implement more circular practices if they want to appeal to the customers driving their growth. Fashion houses that carry on doing what they have always done risk falling behind – according to our recent report on the future of the luxury business model. So, how do luxury […]
New customer cohorts, technology, partnerships, and the race to greater sustainability – Isabelle Massa, partner, and head of luxury at Mazars presents the driving forces behind the luxury business model makeover. Mentioned in this episode: “Conscious, collaborative, connected: making over the luxury business model” a study by Mazars in partnership with Arianee. Follow and listen to Let’s […]
Technologic innovations are key to helping luxury brands update their business model. Pierre-Nicolas Hurstel, CEO of Arianee, the leading NFT platform for the luxury and fashion industries, explains what consumers can expect from blockchain and other technological leaps forward. Mentioned in this episode: “Conscious, collaborative, connected: making over the luxury business model” a study by […]
Materials and production processes are a centrepiece of luxury brands’ quest for greater sustainability. Kresse Wesling, co-founder of the luxury brand Elvis & Kresse, shares her expertise on transforming reclaimed materials, and how partnerships and technology can propel sustainable practices. Mentioned in this episode: “Conscious, collaborative, connected: making over the luxury business model” a study […]
Latin America’s luxury market is growing. Lina Bustillo, founder of Aureum Coaching, a Latin American luxury specialist, explains the specifics of the market and the role of local luxury brands in preserving cultural heritage. Mentioned in this episode: Follow and listen to Let’s talk luxury Let’s talk luxury is the Mazars podcast series about how and why luxury […]
How are technology and partnerships working together to keep hard luxury in style all over the world? Antonio Carriero, Chief Digital and Technology Officer, Breitling, offers insights on the areas of digitalisation brands need to embrace. Mentioned in this episode: “Conscious, collaborative, connected: making over the luxury business model” a study by Mazars in partnership […]
As detailed in our ‘Sustainable, smart and synchronised: using technology to accelerate the ESG transition’ report, the impact of environmental, social and governance (ESG) on the consumer sector brings new strategic choices. That’s particularly true for mid-market businesses, who often sit in the middle of a supply chain and are at the mercy of pressure […]
For many, the pandemic has encouraged a period of reflection and Chinese consumers are no exception. In Q2 of 2021, we surveyed over 4,000 participants in Mainland China to uncover a shift in spending priorities. Here’s what we learned. China is home to the second largest consumer market in the world and is a key […]
The mobility sector is undergoing a period of transformation, and luxury automotive brands must stay ahead of the curve and ride the changes, all while remaining true to their DNA and brand identity. In the interview below, Emmanuel Thierry, Partner, Mazars and Peyman Kargar, Senior Vice President and chairman, INFINITI Motor Company, Japan, discuss evolving consumer expectations, emerging trends and challenges ahead for luxury automotive manufacturers.
As trends in sustainability, technology and customer demands evolve, the question remains: what will the next generation of luxury vehicles be like? Mirko Bordiga, Managing Director of Maserati Greater China and Julie Laulusa, Member of the Group Executive Board & Managing Partner, Mazars in China, discuss the latest innovations in personal mobility and the luxury […]
Retailers rapidly responded to the pandemic by digitally transforming and need to make sure internal control environments have evolved at the same pace. Retailers are facing steep energy prices, supply chain issues and rising inflation, alongside the three significant events that have turned the world on its head: Brexit, the pandemic and now the Russian […]
While boomers and millennials are scratching their heads trying to understand the concept and value of digital fashion, Gen Z and Alpha consumers not only understand but are happy to allocate a growing share of their wallets to digital fashion items. Partly to personalise their social media and gaming habits and partially to satisfy what […]
Consumer companies are currently facing a triple challenge: meeting parallel but contradictory customer demands, prioritising sustainability at the forefront of a commercial business, and staying in the top tier of innovation. Isabelle Massa, Partner & Global Head of Consumer sector, Mazars, guides us through the paradoxes and offers practical solutions for success. For the last […]
Our 2023 consumer sector report ‘Sustainable, smart, and synchronised’ explores how companies can use technology to accelerate the ESG transition in the sector and features leading industry experts and executives. Among them was Fabrice Megarbane, President of L’Oréal North Asia and CEO of L’Oréal China. Fabrice sat down with us to discuss sustainability, digitalisation, and trends in […]
Business models across the consumer sector have shifted, as companies adapt to a new, multi-channel world, rather than simply putting physical products on store shelves. Shoppers’ conflicting demands – as both consumers and citizens – are creating new and sometimes contrary pressures on the sector. As consumers, shoppers expect personalised, algorithm-driven recommendations and one-click purchasing, […]
China is the world’s second largest luxury market, accounting for one third of global luxury consumption (and rising). To better understand customer tastes and trends there, Mazars has released a report and survey, Chinese luxury brand consumers that reveals what drives customers of different generations, genders and locations. Featuring more than 3,000 responses from four […]
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